No.32
A curated mix of thoughts, discoveries and fresh perspectives to kickstart your day.
This image landed in our inbox this week. Nike used it to sell a shoe.
Beaten, dirty, worn through. The kind of shot most brands would never run. And yet it works harder than any clean studio image, because it isn’t making a promise. It’s showing evidence.
A pristine product tells you what something could be. A worn one tells you what it actually is. It’s also just a great looking image.
We might be some way off leading with a well-worn pair of HORACE. But we’re paying attention to what made this work.
Up to 12% of adults breathe dysfunctionally. For some, the cause isn’t illness, it’s attention. At some point they noticed their breathing, tried to correct it, and the correction made it worse.
The fix, it turns out, isn’t to try harder. It’s to look away. To think about something else entirely and trust that what you’ve done automatically your whole life will work — if you leave it alone.
The harder you try with some things, the worse they get.
Stasis Sounds for Long-Distance Space Travel. We heard the name mentioned on the radio this week and didn’t need to hear any more. 96 minutes of ambient sound designed to simulate ‘hypersleep’ during interstellar travel.
If you're in need of something to help you drift off tonight, this is it. Some days begin the night before.
The best discoveries come from friends, not algorithms. Forward or share if you think of someone who might enjoy this.
GOOD DAYS is published by HORACE